10 Reasons Why the Watermelon Dress will be an Absolute Trend this Season

Do you remember the watermelon dress craze that flooded social media a few months ago? It was all over Twitter and Instagram. If, by any chance, you haven’t heard this online phenomenon the gist of it is pretty simple. You take a small slice of watermelon and have a friend take a photo of you with the slice superimposed in front so that it seems like you are wearing a dress made of watermelon. Yes, we are talking about the actual fruit, not watermelon-printed fabric. The craze got so big that it turned into a quirky summer fashion trend in just weeks.

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Hundreds got in on the trend every man, woman, teen, child, and famous celebrities got involved. It sounds easy but it is really quite a tricky (and fun!) play on perspective. It reached a point where even media networks reported on it and got their staff to try the trend live on air. We’re not really sure who started it all, but it sure spread across the Internet like wildfire. And it is still going on, in fact. Type in #watermelondress on Twitter or Instagram and you’ll see all the fun things people have been doing with a simple watermelon slice. Some innovative individuals went beyond the typical triangle shape by nibbling away at their slices to create fashionable “dresses” — from ballerina tutus to puffy-sleeved princess gowns.

However, you might be wondering what all this has to with the watermelon dress (the actual dress this time, not the fruit) being a hit. Well, this weird-but-witty social media craze is one big reason that watermelon prints or designs will be an absolute style trend this season!

Without further ado, here are 10 reasons why this dress is going to be a full season sensation.

1. It complements one of the biggest social media trends of the year. 

When something is so popular that practically everyone is either doing it or talking about it, you can jump in and join the fun, or appropriate the trend into your fashion catalog and be street style-savvy. After all, you can’t wear the actual fruit on your days out, right?

2. The watermelon is one the most popular fruits in fashion. 

We’re talking trendy fruity prints, and watermelon is right up there with pineapples, lemons, and cherries in terms of summer style. In fact, the watermelon figured quite prominently in some of the Spring/Summer 2017 collections. Remember the giant watermelon from the Charlotte Olympia runway show? 

3. It has one of the hottest colors of the year: red and pink. 

These colors have been all over this year’s catwalks. Watermelon-inspired dresses for women are definitely going to be huge hits this season. Go red for boldness and confidence, or watermelon pink for soft, feminine vibes.

4. Watermelon prints provide just the right pop of color to complement neutral base tones.

Pops of red and green add fun to a plain black or white background. Watermelon prints on white is perfect for a casual summer day out, and can be spruced up with a blazer or cardigan for office wear. Watermelon prints on black can be a lively outfit for a night out with friends.

5. A dress layered in watermelon-inspired colors is the perfect summer fashion statement.

Rainbow hues in pink, red, green, and yellow? Definitely eye-catching! With the addition of an ombre effect as the colors transition into each other, the result is a vibrant design that brings fresh, happy-go-lucky feelings. You will want to wear this dress all through the season!

6. Watermelon designs evoke wistful summer memories. 

The watermelon fruit has always been a staple snack in summer months because its cool, watery slices are awesome pick-me-ups for hot days. A watermelon-inspired dress can give you that same refreshing vibe reminiscent of clean summer fun, even in the colder months!

7. A watermelon-inspired dress is perfect for vintage and retro styles. 

The year’s trends have seen a lot of vintage, retro, and historical inspirations. The watermelon slice is a popular design that has been adopted for many retro dresses because of its triangle shape, which works particularly well for swing dresses and full skirts. Think pin-up girl glam.

8. Polka dot is in once again, and that means watermelon-inspired dresses.

Okay, watermelon seeds are technically teardrop-shaped, but a large number of designs that take inspiration from the trendy fruit have used polka dots instead. Imagine black polka dots on a red base, with a green lace collar and hem trims. Cuteness overload!

9. Fashion designers are currently in love with quirky prints.

The runways have been peppered with interesting prints and patterns during this year’s shows, so a watermelon printed outfit would be an appropriate nod to the gods and goddesses of fashion. For a perfectly on-trend outfit, choose artsy watermelon prints in darker tones.

10. Current style trends like patchwork designs and statement wear will totally work with it. 

Watermelon prints, embroidery, or embellishments on a patchwork dress? Check! Giant watermelon print with a bold slogan or thought-provoking statement? Check! Look out for any of these style trends when shopping for a watermelon-inspired outfit. If you hit the jackpot, you’ve got yourself a dress worthy of the Fashion Week runway!

These are but a few of the many elements that can make the watermelon dress one of the most-coveted dress styles of the season. Summer fashion has always been about fun, freshness, and the desire to go out and try something new. The watermelon, although not necessarily the most popular fruit on the planet, is really quite symbolic of summer.
It’s no surprise then that people have come up with imaginative ways to entertain themselves with a watermelon in summer, and then actually turn into a sweeping trend that even your favorite celebrities and giant media networks had to take notice! 

Of course, one thing is bound to spark another, especially when it has gained so much popular attention. With this, the watermelon once again fuels fashion inspirations, and we will inevitably see street style icons and well-known fashion designers celebrating this trend.